Environmental sustainability

I am proudly committed to ensuring my small independent art business operates as environmentally-friendly and sustainably as can be. It’s something I work on continually, as there are always ways to improve.

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Materials, products & packaging

I carefully source materials for my prints, products and packaging to avoid, as much as possible, the use of virgin, single-use and non-recyclable materials. I am always on the look out for better alternatives as technology improves.

  • prints - made on cotton rag paper, a recycled by-product of the textile industry

  • greetings cards - made of 100% post consumer waste recycled fibres (FSC certified) with recycled kraft envelopes

  • stickers - made of woodfree paper composed of 95% sugar cane fibres & 5% of hemp/ linen mix, biodegradable & recyclable

  • plastic free packaging* - smaller prints are protected in a film derived from potato starch which is home-compostable. Larger prints are protected with tissue paper then rolled in a cardboard tube. Greetings cards and stickers are posted in recycled and recyclable Kraft envelopes. Plastic free tape is used.


*Please note my largest prints are rolled into 4" postal tubes for which an alternative to plastic end caps is not available at the time of writing. I am currently looking for a plastic free alternative and would love to hear from anybody who knows of one.


Tree planting

For each product sold through my online shop and my bricks and mortar gallery Whales & Waves, a donation will be made to plant one tree with One Tree Planted's projects around the world.


Watch this short video about One Tree Planted's Orca Project, one of the projects your purchase supports - watch on YouTube

To find out more about the projects your purchase supports visit https://onetreeplanted.org/collections/where-we-plant


Carbon offsetting

However much we try to reduce our carbon footprint, some emissions are still unavoidable. This business compensates for its unavoidable emissions through high-impact carbon credits in Gold Standard projects, which not only cut carbon but also deliver life-changing benefits to vulnerable communities and help conserve local ecosystems.


Gold Standard was established in 2003 by WWF and other international NGOs to ensure projects that reduced carbon emissions not only featured the highest levels of environmental integrity but also positively contributed to sustainable development. Read more at https://www.goldstandard.org/

Projects supported:


Cambodia National Digester Programme visit project page>>

Sidrap wind farm project, Indonesia visit project page>>


Wind power project, Andhra Pradesh, India visit project page>>
Yarra Yarra Biodiversity Project, Australia visit project page>>
Planting Biodiverse Forests in Panama visit project page>>